Decarbonfuse Achieved 20,000 Impressions and 2-3 Weekly Inbound Leads

Introduction:  Decarbonfuse.com is a leading resource on industrial decarbonization for investors, entrepreneurs, analysts, and engineers in climate and energy. 

They were about to launch their SaaS Product, ProjectDB, which delivers data insights on CCUS facilities in the US. 

They needed more visibility and clients for their niche market. Also, they needed help attracting and connecting with their ideal clients on Linkedin.

They needed help building a robust content strategy, inbound sales funnel, and predictable outbound lead generation channel to generate consistent leads. 

Once we started working together, we first started understanding our Ideal client persona and the communication style needed to target our ICP.  

Before Working Together: Challenges and Struggles at Decarbonfuse

No Content Strategy

Before: Decarbonfuse grappled with zero leads from Linkedin. 

Challenges: Inefficient targeting led to missed opportunities and a lack of personalized value-adding content to attract inbound leads. 

Impact: Slowed growth, no authority in the niche, reduced engagement with potential clients

Lack of Sales Funnel 

Before: No specific sales funnel was in place that targeted the prospect at every stage of the customer journey. 

Challenges: Lack of strategy funnel leads to a decrease in revenue, a need for more awareness about the product, and a decrease in sales. 

Impact: Needed to include the correct selling point and inability to sell to the right audience.

NO predictable inbound leads

Before: Inconsistent content and lack of content strategy lead to missing out on generating inbound leads on autopilot. 

Challenges: No streamlined content process attracts teh ideal client, resulting in lost leads 

Impact: Reduced conversion rates, disjointed customer journey

Tool Usability 

Before: No automation was in place to generate leads through the sales funnel. 

Challenges: Lack of understanding of how content funnel works and how to build that with practical tools. 

Impact: Loss in sales, frustration to scale up. 

After working together: Implementation and Impact at Decarbonfuse

How we decided to work together

How: I pitched my services to Todd Bush, the Executive Director of Decarbonfuse. After a couple of discovery calls, we started working together in November 2022 (we are still working together). Within the first two weeks, Todd's LinkedIn profile was optimized, and we got 20000 impressions and started receiving inbound clients.  

Why: Deep research on ICP, creating content based on their pain points, and value-adding content to build authority and engagement with teh ICP. 

Impact: Fast track the growth and more visibility to launch ProjectDB. 

Implementation Process: I worked with Todd to create consistent content; we started experimenting with content types and formats and collecting data on how the audience perceives it. We also started tracking data on which content piece led to conversation, engagement, impressions, and increased followers. 

Outcome: We generated two to five inbound leads every week. 

Impact: Streamline marketing efforts and immediately connect with prospects, increased sales.

Features Utilized All-in-One: LinkedIn outreach, Warm Up & Prospector at 

Decarbonfuse Integration: Seamlessly integrated organic and paid audiences into the sales funnel and increased newsletter subscribers. 

The Results: Data-Driven Success at Decarbonfuse

LinkedIn Impressions 

Before: Navigating with limited impressions 

After: From 1000 to 20000 in just two weeks

Impact: Targeted outreach, personalized communication, higher engagement

Inbound Leads 

Before: Limited success at Decarbonfuse 

After: A 100% increase in inbound leads in the short run. 

Impact: More engaging interactions, direct correlation with revenue growth, alignment with organizational objectives

Future: Increased sales efforts and a more streamlined sales funnel that generates leads on autopilot while serving the clients at each stage of the customer journey.   

Conclusion: Creativity led by data will generate results. 

Data-driven strategies at Decarbonfuse lead to more conversions, leads, and sales growth. It revolutionized their LinkedIn game. The transformation was profound, from doubling LinkedIn impressions to significantly increasing inbound leads and revenue.

If you want to implement the same success, book a call or contact me at [email protected].